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Business & Traction

Business Model

A Commercial Model Built Around Fish, Infrastructure and Market Access

RLC generates revenue through the movement and supply of fish within the value chain, supported by cold-chain infrastructure and related services.

1
Source

We procure fish from producers and fishing communities.

2
Aggregate

We consolidate supply to improve efficiency and market access.

3
Preserve

Cold-chain infrastructure helps maintain quality and reduce losses.

4
Distribute

We deliver to institutional and retail customers.

5
Market

Our customers include hotels, restaurants, exporters, retailers, households and other institutional buyers.

A Commercial Model Built Around Fish, Infrastructure and Market Access
Why the Model Can Scale

Why the Model Can Scale

Investment in cold storage, transportation and market infrastructure enables RLC to:

  • Handle larger volumes

  • Reach additional markets

  • Reduce product losses

  • Improve delivery efficiency

  • Serve more customers

  • Strengthen relationships with producers and buyers

Traction & Growth

Demonstrated Commercial Growth

RLC has grown from a KES 3 million business in 2022 to KES 20 million in 2025.

Revenue Growth

2022 — KES 3.0M

2023 — KES 4.0M

2024 — KES 13.1M

2025 — KES 20.0M

This represents approximately 6.7× growth in revenue between 2022 and 2025, with approximately 53% year-on-year growth from 2024 to 2025.

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Our Current Reach

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Customers Served
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Fishermen Reached
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Monthly Fish Handled
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Jobs Created
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Women Employed

What The Growth Demonstrates

Our revenue growth demonstrates increasing market demand for RLC's fish supply and value-chain services and provides a foundation for further expansion through investment in cold-chain infrastructure, logistics and market access.

See Our Impact